Finders tap or scan — no app. We alert you free, and your number stays hidden.
Tag £12.99 · one-time · Free UK delivery, usually 2–5 working days
Return an unused tag within 30 days for a full refund · 1-year guarantee
A few minutes of setup. Then it’s there if you ever need it.
Clip it on, next to their engraved ID tag.
Add your pet and claim the tag. You choose what a finder sees.
Any phone camera reads the QR code, or they tap their phone on it (NFC). No app.
The finder can send their location, a message or a photo — we email it to you, free on every plan. It isn’t GPS tracking: you see where your pet was last reported.
From our own test · tag code and location hidden
Every pet owner knows that moment of panic. Hero exists for that moment.
Switch it on and every scan shows a LOST banner, so a finder knows your pet is missing.
Their location, a message or a photo — whatever helps you find them.
A link that previews well on social, or a printable poster.
Soft silicone: silent, flexible and weatherproof. 3 cm across · 7 g.
The tag itself is silent — soft silicone, no metal plate to clink.
Rain and muddy walks.
Bends, won’t crack.
UK law: dogs in public need your name and address on a tag or collar (Control of Dogs Order 1992). Hero doesn’t replace that — use it alongside an engraved tag.
Hero+ (optional upgrade)
Only you can see it. When there’s a moment worth showing off, share it to Instagram, WhatsApp or anywhere in a tap — or save the photos.
Illustration: Tom’s Herogram feed — a private post of Tom in the garden with a Share button.
See Hero+ plansSimple, honest pricing
Upgrade to Hero+ only if you want the full care platform.
£12.99
one-time
Free UK delivery by Royal Mail 2nd Class — usually 2–5 working days
Return an unused tag within 30 days for a full refund · 1-year guarantee
Secure checkout
Bought a tag? It includes 30 days of Hero+. No tag yet? Try Hero+ free for 7 days — no card needed.
£0
£2.99per month
or £26.99/yr — save £9 a year
Try Hero+ free for 7 days — no card needed
Hero for Business is on the way for shelters, vets and kennels. Tell us what you need.
Something missing? Email hello@herotag.app
One tag, no subscription needed. Free report alerts on every plan.
