Our Story
Not just pets.
Family.
Every pet owner knows that moment of panic.
The door left open. The gate not latched. The name called with no answer.
Hero exists for that moment.
Anyone who finds your pet can reach you instantly — no app, no delay. Your number stays private.
From £12.99 · Free UK shipping · Ships within 2–5 days
NFC + QR
Tap or scan
0 apps
Finders need nothing
< 60s
To reach you
100%
Number private
Our Story
Every pet owner knows that moment of panic.
The door left open. The gate not latched. The name called with no answer.
Hero exists for that moment.
Simple by design
Three steps. That's all it takes to bring your pet home.
Clip it to the collar. Done.
Tap or scan — profile opens instantly. No app.
Instant alert. Number private. Pet comes home.
Simple, honest pricing
Pay once for the tag. The platform is free forever. Upgrade to Hero+ if you want more.
Hero Smart Tag — hardware
£14.99 at public launch
one-time · free UK shipping
Then choose your platform plan
No card. No expiry. Always included.
or £34.99/yr · save £13 · 30 days free to try
Running a shelter, vet practice, or kennel?
Hero for Business — multi-pet dashboard, bulk tags, staff accounts, and analytics.
No catch. Ever.
No card required. No expiry. No hidden subscription waiting to kick in. Your pet is protected from day one — forever — on the free plan. Hero+ is there if you want more. It's always your choice.
Built for peace of mind
One tag. A whole platform built around keeping your family safe, connected, and cared for.
One tap — urgent LOST banner on every scan.
Tap or scan — profile loads. Nothing to install.
Notified the moment your tag is scanned.
Your number is never shared with finders.
The tag. And what's next.
We chose hypoallergenic food-grade silicone because it's safe, silent, and flexible. We're honest that it's not perfect — so we guarantee it, and we're already building better.
Silent
No jingle at 3am.
Weatherproof
Rain, mud, sea water.
Hypoallergenic
Safe for all skin types.
Flexible & tough
Bends, won't crack.
We'll be honest: No tag is indestructible — silicone can be chewed, and no printed surface lasts forever. That's exactly why every Hero tag comes with a 1-year hardware guarantee. We'd rather tell you upfront than surprise you later.
More styles coming
Hero Slide
For active dogsAttaches directly to the collar — low profile, secure, no dangling. Same Hero platform, closer to your pet.
Hero Shield
Coming soonDesigned for dogs that are always on the move. More details coming soon.
Hero Mini
For catsA smaller, lighter disc designed specifically for cats and small breeds.
The tag is just the beginning. Hero is a platform — your pet's digital identity, built to last for life.
Your pet's story
Every photo, every milestone, every memory — organised by pet, not buried in your gallery. Share to Instagram or WhatsApp in one tap. Private by default. Yours forever.
First beach day 🐾
Vet check — all good!
Our promise
Safe for your pet. Honest about pricing. Backed by a guarantee you can actually read.
QR fades or manufacturing defect within 12 months — we replace it free. Defect? We cover postage.
Not happy within 30 days? Full refund, no questions.
UK law notice: The Control of Dogs Order 1992 requires your name and address to be physically displayed on a tag or collar when your dog is in a public place. Hero is a smart digital tag and does not replace this legal requirement. We recommend using Hero alongside a traditional engraved tag showing your name and address.
Questions
We've tried to answer everything honestly. If something's missing, reach us at hello@herotag.app